When the market gets to you…

picture-10It happens to the best of us, we all get bummed out from time to time.  I literally grew up in this business.  I spent my first 7 years in the first Corias home ever built, my family survived the 80s and the tech bust and everything inbetween.  And we’re set up to survive this time around as well.

But to be honest, this week, it has all really gotten to me.  I’m just in a funk over both the attitudes toward our current times as well as the ripples we are feeling here in Austin.  I was thinking about how now is different from the good ole’ days of the middle of this decade and other strong markets.  What’s different?  I noticed how every time I found a home for someone, I could give them 10 reasons why it would be hard to resell.  And I mean every time.  It got me thinking, all of these homes would sell in under 100 days a few years ago, even the one with no back yard, even the one with 5 bedrooms and only 2 bathrooms.  In up markets, pretty much everything sells.  Now we are watching buyers as they sit and age on the fence.  In the meantime, the homes are aging, rates are going up, and opportunities are being passed by.

I don’t think that an aged buyer is the best buyer.  I don’t mean how old you are, I mean how old your search for your next home is.  Waiting and waiting serves no one, yet there are justifications for being cautious.  Will that home resell?  My new answer is yes!  Maybe not quickly in the current climate, but in a strong market, anything is possible.  Someone will love the same things about that home that you love.  Maybe you will sell in another slow market and it may take 6-9 months to sell your home instead of 60-90 days.  But it will sell.  And would you be this picky in an up market?  Of course not.  If you wait months to put in an offer in a sellers market in Austin, you’re very likely out of luck.

But buyers are faced with troubles as well, not just sellers.  Sure, the amazingly low interest rates mean a great deal and quite possibly more house and there are still plenty of loans out there.  Those with troubled credit can even find seller-financing.  But buyers often also have to make a great deal of decisions.  “Do we sell our house first?  Should we refinance instead?  Should we remodel?”  These are all legitimate questions.  And the answers may be easier than you think.

Don’t torture yourself! These decisions are emotional ones.  When I have an emotional decision, I like to bring in a third, non-emotional party who can objectively explain facts and information to me.  This is my job in these times.  Not to be bummed out, not to cry over slow sales, not to cry over the state of the economy… to use my knowledge and experience in this industry to help you decide if it is the right time for you to move, refinance, or remodel.

You may think I just want your listing or you as a buyer client.  But there are other ways I get paid, and if you need help with any of these questions over refinancing, remodeling, etc., ask me!  I’d be more than happy to help you with your decisions, weiging options, and letting you just generally pick my brain so you can benefit from the knowledge and experience I have gained from nearly 3 decades in construction, remodeling, sales, and financing it all.

I’m still allowed to get bummed out from time to time, but when we do, remember there is always someone out there with an objective view that can help.

In the News: What’s Selling in Austin

The Austin-American Statesman published a story yesterday, “A closer look at what’s selling in Austin.”  This is a big question on potential seller’s minds.  Sure, you want to get in on the great deals on the buyer’s end with amazing interest rates, but will you take a hit selling your current home?

central austin hyde park bungalow homeMy advice is in a move-up situation, you’re getting ahead of the game.  Not only are you getting bigger savings on the home you’re buying than any losses in the home you’re selling, but you’re also able to lock in amazing interest rates (saving you much more for years to come).

But what pockets in Austin are holding up the strongest to today’s economic fears?  The Statesman reports that the market is still slow moving, great for buyers, frustrating for sellers.  What IS selling are those properties under $400,000.  The lower prices have less risk, and this is probably an area were professional investors and flippers are able to best take advantage of the sluggish market without over-extending themselves.  The median sales price in November was $180,000, well within reach of many novice flippers and investors who are willing to weather this storm to make a few bucks.

The Statesman also reports that on the high-end, northwest Travis county is holding the strongest.  On the low-end, it is little surprise that “fixer-uppers” are dominating, again likely with those hoping to take advantage of the current economic and emotional climate.

In the end, it appears that those who are so afraid to loose money will likely end up losing the biggest as their fears inhibit them from taking advantage of this rare Buyer’s Market in Austin’s home market.

Keep It Simple

Keeping Austin’s Real Estate Simple

“There seems to be some perverse human characteristic that likes to make easy things difficult.”

Warren Buffett

keep austin's real estate simpleI was reading some Warren Buffett quotes today and this one caught my latest thoughts on the world beautifully.  It is always with the best of intentions that we inadvertently outsmart ourselves, leaving us to feel the price in the end.  With a heavy science background, I always try to keep the KISS principle in mind.  ‘To paraphrase, The simplest solution is usually the best.’

How do we apply the KISS principle to buying, selling, and understanding real estate?

  • Hire a professional if it’s not your dig.  If you’re an accountant, do your own taxes, it is a good use of your time.  If you are an accountant who needs plumbing work done, hire a plumber.  If you are an accountant who needs some real estate work done, hire a real estate agent.
  • Sellers, clear your clutter.  It may but be clutter too you, but KISS your property for buyers.  They are busy looking at many, many properties (too many if they have an inexperienced agent).
  • Sellers, clean, clean, clean!  KISS your property by cleaning way more than you usually do, even the corners of your ceilings, baseboards, and doors.
  • Buyers, make a straight forward offer.  KISS you contract by keeping confusing terms out of it.  If you want to offer $465,000 for a home listed for $475,000, don’t offer $475,000 with the sellers paying your closing costs and for extensive repairs.  Just offer $465,000.  Your offer is much more likely to be taken, and your closing will run much more smoothly.
  • Sellers, so your home is in sale-ready condition.  Make a routine to make your home both functional and show-ready.  Close the curtains and get out the kitchen utensils or toiletries at night, but take 5 minutes in the morning to put these items back to their show-ready spot.  Don’t make it hard on yourself, find convenient places that are out of sight for commonly-used items.
  • Buyers, don’t let your agent show you 20 homes in a week or two.  Sit down with your agent, make them make the phone calls, do the previewing, and select your 5 favorites based on your agent’s preview, descriptions, and photos.  If you are shopping in more than one area, pick your 2-3 favorites for each area.
  • Agents, don’t waste so much time and money on what the vendors tell you that you need.  Each agent works differently and will attract different clients.  Focus on your strengths and hire only help for tasks that you can’t or do not like to do — and only those that you truly need.  Not just the ones that might make you look good but that you cannot follow through on.  With my background, I focus on internet marketing and graphic design which leads me to primarily sellers with the same anal-retentive attention to detail.

Keep it simple and enjoy the rest of your week!

Seller’s Dictionary

Action Words That Sell Your Home

You’ve heard them before, but have you done them yet?

Staging vs. Decorating
Decorating is furnishing and accessorizing to your taste, staging is furnishing and accessorizing to appeal to the greatest number of potential buyers, thus decreasing buyer objections.

De-Cluttering
This is a hard one for some and an easy one for others.  Your home may look bare to you, but it looks inviting to potential buyers.  They can now see where they might place there things and are not overwhelmed by your things.

De-Personalizing
This item goes hand-in-hand with de-cluttering by removing items that tell a lot about who you are.  Buyers don’t want to know much about who lives in the home, they want to know how they can live in the home.  It is much less welcoming to look at a home that obviously belongs to a particular person with a particular personality.  The experience in your house needs to be about the buyers, not the seller.  Take your personalizing rage out on your new home after you sell!

Neutralizing
If your home is decorated in a particular style (ie Southwestern, Farm, Floral themes), neutralizing the decor will give buyers fewer objections, which you need to do to put your house at the top of their lists.  Neutralize with color and simplify everything.  You may love the apple wallpaper in the kitchen or the beach theme in the bathroom, and although I’m sure it’s beautiful, people’s tasts varies wildly so keep it plain and simple.

Scale
Scale refers to the furniture size as compared to the room size.  If you have a beautiful, large master suite with high ceilings, a small, low, platform bed won’t show it off as well as a high four-poster.  On the other side of the spectrum, it is more common that we see large pieces of furniture (and too many of them) in small rooms, showing off and in effect exaggerating the small size of the room.  You may be able to move your own furniture around from room to room or rent or borrow furniture, but make sure that your furniture is on the same scale as your house.

Balance
This decorating term is important to implement to balance the feel of the room and to remove any awkward feel by balancing the height and width of furniture throughout the room.  Don’t have all of your tall pieces on one side or wide pieces covering an entire wall.

Vignette
This decorating term is about making a small space fabulous and welcoming.  This is a great option for highlighting great features of a house such as a window seat or reading nook.  In daily life, these areas often become misused as storage or a place to put an old piece of furniture, but when selling, pay extra attention to them!

For more on my real estate staging and consulting services, contact me by the method of your choice:

Cell/Text: 512.771.1776
Email: ariakristen@gmail.com

Sellers DETACH!

Although Austin isn’t seeing the horror of many other markets (like southern California), the nervousness and hesitation of Austin’s buyers still has us in a buyer’s market.  So in a buyer’s market, what should you do differently, as a seller?

One of the best things a seller can do in any market is detach from your house completely.  This is your most important strategy in a buyer’s market as well.  We know you have more than money invested in your house.  It’s been home to you in the best and worst of times, and you’ve worked hard to improve it and make it the best that it can be.  But in these times, you need to be objective and detach from the house to make it not your home, but a place someone else wants to live.

Don’t take it personally.  Any offer is good.  If you get an offer, it means you beat out your neighbors no matter how low or complicated it may be.  You may not be able to accept the offer, especially if it has a ton of strings attached, but don’t take it personally if you get a low offer.  The buyers chose your house over all the others — keep that in mind.  It could be low for a number of reasons, but it’s not because they don’t think the house is great.  Sure, they will likely make a great deal of changes, but not until it’s their home.  Many buyers who have previously been priced out of the home of their dreams are fishing for a great deal from someone who needs to move on.  You may be in this situation or you may not be, but always remember, any offer is a good offer.  Even low offers open a dialog of negotiations that can result in a sale.  You can always have your agent draft a counteroffer.

Don’t over-price thinking that it leaves you room to negotiate.  Over-pricing puts your house in a pool with other houses that are likely larger with more features so which house in the price range would you pick?  Always put yourself in the buyer’s shoes.  Sellers who over-price end up in a cycle of reductions to actually get their homes sold several headaches later.  Save yourself the stress, it’s worth it.  Price reasonably and competitively to get your house sold more quickly than the competition.  You will be making fewer payments which saves you money even if you don’t actually see the savings.

Be patient with your buyers.  Loans are tough right now and under-writers are struggling to approve many who could have received a loan for almost nothing down not too long ago.  Even pre-approved buyers can be sent through seemingly endless waits for final approval.  Your buyers want to buy a house; it’s an emotional time for them as well.  Don’t panic over financing.  Wait it out.  The deal may not work out, but financing is really out of your control as a seller.

Sellers in Austin may have had it easy a few years ago, but times have changed.  You can still sell your home if you get your house completely ready for sale, price it competitively, detach emotionally, and don’t take it all personally.

Why You Should Choose a Boutique Broker: It’s All About Ma and Pa Customer Service

After my recent post “We Are the Real Estate Experts, Aren’t We?” you may argue that large, national chain brokerages may be better because they have the resources and the budgets for agent raining and education. And while I think that these Brokerages are a great place for new agents to start for that reason, if you are serious about buying or selling a home or investment property in Austin, chose a boutique real estate company.

Why? Let the new agents get their start with one of the big guys. They often have in-house training, which is truly needed to get these agents competent enough in their careers after relaxed education requirements by the Texas Real Estate Commission (TREC). And many great agents emerge from the big guys — into small, boutique-style companies with a focus on customer service. The rest are eaten up by the business, and pursue a better-fitting career.

Quality vs. Quantity
Do you want the agent you hire to be focused on quality or quantity? The big companies play the old-fashioned, used-car-salesman numbers game. No wonder REALTORS® are getting the Used Car Salesman reputation, huh? The instruct agents to go after every listing, no matter the quality of the clients and the property. If you have 10 listings and 5 drop out, you still have 5 listings! This is why you receive post cards all the time from agents with the big companies, especially if your listing expires in MLS.

Although some small Austin brokerages still focus on quantity, most focus on quality. Quality listings, quality clients, take 3 clients, have 3 happy clients who make it to closing with smiles on their faces. Shouldn’t quality over quantity matter when you’re hiring someone to guide you through such am important time in your life?

Do you want to be a number or a person?
Although I sometimes want to shop quietly and anonymously, be it at the mall or for real estate, I still want the customer service when it counts. I want the answers and I want them when I need them. I want guidance and I want it when I need it. What will I get that with a frazzled agent shuffling 10 listings and 15 buyer-clients (with 8 over-priced listings, 5 don’t show well, 9 haven’t heard from her in weeks, and all 15 buyers are represented without pre-qualification and a buyer’s rep agreement)? I doubt she’ll answer when I call, how can she? I doubt she’ll have the answer and will have to get back with me. Why am I paying her again?

I won’t take a number, I’ll move on to the next guy. I don’t want to waste time, effort, and money. I want to get it done and get it done now. That’s why I recommend a small company — a Boutique Brokerage — headed by a great Owner/Broker who has a vast amount of knowledge and experience. Don’t take a number, be number 1. Hire someone who will earn their money by giving you guidance and advice every step of the way, even before you asked the question. Hire a REALTOR® who will take the time to be your friend, because trust me as someone who moves a lot, a friend is what everyone needs when they are moving!

Naturally, I recommend BridgeOne Properties headed by Michelle Cain. Yes, she got her start with one of the big companies. She used everything she learned by being successful with the big guys to create a company supportive of both its agents and its clients. BridgeOne is Austin’s Boutique Real Estate Company… We don’t sell an exceptional number of properties, just exceptional ones.

Is Your Realtor®/Real Estate Agent Screwing You?

If they are not giving you all the facts, YES!  A big part of the concept of our industry is cooperation.  If I have a seller, I want to cooperate with an agent with a buyer for my seller’s property since most buyers are represented.  Likewise, if I represent a buyer, I need the cooperation of the seller’s agent.  I represent my client’s best interests, and the other agent should be representing his or her client’s best interests, but I still find that many are really only after their own interests.  So what’s the point?

You should hire a Realtor® to represent you and your best interest using their expertise in the real estate industry and in real estate transactions.  Sure, you call buy or sell a house yourself, but Realtor®s are here because most people don’t have the time or energy to invest in learning how to market or search for properties, writing and negotiating contracts, how escrow works, how to do a title search, researching market trends.  It seriously is a great time and energy commitment.  Since most people have day jobs, hiring a Realtor® is generally worth it since their knowledge typically brings you 17% more for the sale of your house (easily offsetting their fee).

So what’s up with the market these days?  A Real Estate Agent’s job just got a whole lot tougher.  Everyone and their mamma wanted to buy, sell, flip and invest in 2005 & 2006 so when national news hit that we are in a slump coupled with this election year, naturally things in the real estate market slowed.  Those of us in the industry are battling misconceptions from national news (Austin still has a strong economy with a growth rate of at least 4%/year), fears of paying too much, buyers waiting for exactly the right moment to try to get the best deal, and now other Realtor®s who are not cooperating.

If your Realtor® isn’t giving you all of the information including what to expect from each step in a transaction, RUN, don’t walk to interview other agents to find one with the knowledge you need to stay ahead of the game.  The real estate agents of the 90′s are a dying race now that over 80% of homebuyers start their search online.  We are not the only ones with the information now that the internet is around.  What we do have is experience of transaction after transaction and creativity from working in this industry day in and day out.  Your Realtor® should really be a tougher, stronger negotiating, more experienced in real estate transactions version of yourself.  If you’re a technology lover, hire a technology-loving Realtor® (that’s me).  If you are everyone’s best friend, hire a Realtor® that’s everyone’s best friend (not me).

Just DON’T hire someone who will leave you high and dry, liable to a law suit, and without getting the best deal.  As predominately a seller’s agent, I am always looking for the cooperation of a buyer’s agent to bring me qualified buyers.  That means buyers who are a) actually committed to a home purchase, b) financially qualified to buy the home they are looking at, and c) trusting enough of their agent to let them see the transaction through.

So don’t hire an agent just because they are your cousin’s best friend’s boyfriend or your mother’s boss’s daughter.  Hire them because they are the real estate expert version of yourself, someone you can trust, and someone with all the answers.

These are tough times in the Real Estate Industry, but I believe in survival of the fittest.  This is where I need the help of you, the consumer.  Don’t hire that bad agent and they will find a job that they are more suited for.  Otherwise, you are wasting your own time and the time of all of those who are working hard to make these transactions happen.  Find a good, honest agent and all real estate transactions will run more smoothly with better informed consumers making better deals.

My sellers deserve the best, and I will continue to advise them against screwy offers that will tie up their property, hopes, and time — and only when they are motivated to sell.  My buyers deserve the best, and I will only show them properties they are qualified to buy when they are ready to buy.

If you hated your last real estate transaction, don’t give me the opportunity to say “I told you so” next time!  And I know some of you will know who I’m taking about.

Most Expensive Home Sale for 2008 (so far!)

I’m at it with my numbers again! While I was logged into MLS to update my listings, I decided to do a quick search for the most expensive home sale for 2008 to date (as of 4/14/2008). With so much unfounded real estate panic floating around, wouldn’t the rich and famous be weary of making a home purchase right now? Of course not! Those in the know are taking full advantage of this buyer’s market before it turns. And at the rising rate of multiple offers that my office has seen this year, another seller’s market could be just around the corner. Of course, I still recommend buying if you need to move closer to work or find a larger home for your growing family, not as an investor unless you are really up for it. Like buying stocks, real estate goes up and down and it’s best to be in it for the long hall.

Anyway, the most expensive home sold so far this year was listed at $3,800,000 in Northwest Travis County. The sales price was under asking, but I don’t believe in revealing those details! This home was one of two homes to sell for over $3 million so far this year.

5 homes have sold for $2,000,000 to 2,999,999 and 37 have sold from $1,000,000 to $1,999,999 this year alone in the 4.5 months we’ve had so far.

According to my ABOR MLS search, 4858 homes total have sold so far this year by Austin’s Realtors.

Selling High-End Luxury Homes

For about a year now, I have been a member of The Institute for Luxury Home Marketing. By joining the Institute, I have access to education and resources specific for effectively working with high-end home buyers and sellers and marketing luxury properties. If you’d like to learn a little more about my membership or The Institute for Luxury Home Marketing, here’s a short video with some highlights of what I, as a member, can offer you.

Why work with a Member of The Institute